Bikini Babes Swim Week is a high-energy, fashion-forward runway experience celebrating confidence, beauty, and bold expression. Originally launched in Arizona, the brand has evolved and expanded, now bringing its signature swimwear showcase to Charlotte, North Carolina.

Our platform highlights emerging and established designers, diverse models, and rising talent from across the country. From Miami to Atlanta to the West Coast, Bikini Babes Swim Week creates opportunities for models to walk, connect, and grow within the fashion and entertainment industry.

More than just a runway show, Bikini Babes Swim Week is a movement—blending fashion, culture, and empowerment into one unforgettable experience. With a focus on inclusivity, professionalism, and high-quality production, we continue to elevate swimwear fashion while giving talent the spotlight they deserve.

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From Vision to Reality: Why I Created Bikini Babes Swim Week

By Lasia Lashel, CEO & Founder

Bikini Babes Swim Week didn’t just start as a business—it started as a vision.

As a model, I’ve experienced the highs and lows of the industry firsthand. I’ve walked in shows, worked with different agencies, and seen how opportunities are often limited, inconsistent, or not always in the model’s favor. I knew there had to be a better way—a space where models could feel seen, valued, and truly celebrated.

That’s where Bikini Babes Swim Week was born.

Originally launched in Arizona, this platform started as a dream to create something bigger than just a runway show. I wanted to build an experience—something that blends fashion, confidence, and real opportunity. As the vision grew, so did the brand, and now we are expanding into Charlotte, North Carolina, bringing a new level of energy, diversity, and talent to the East Coast.

I created Bikini Babes Swim Week to give models a real chance. Not just to walk—but to be discovered, to build their portfolios, to connect with designers, and to step into their confidence. I also wanted to create a platform for designers to showcase their work in a way that feels powerful, organized, and impactful.

This isn’t just about bikinis.

This is about confidence.

This is about ownership.

This is about creating space where there wasn’t one before.

As a CEO and a model myself, I understand both sides—and that’s what makes Bikini Babes Swim Week different. Every decision I make is with intention: to elevate the experience, to protect the vision, and to make sure everyone involved feels like they are part of something meaningful.

This is only the beginning.

Bikini Babes Swim Week is growing, evolving, and becoming a recognized name in the fashion and entertainment industry. And I’m proud to say I built this from the ground up—with passion, resilience, and a vision that refuses to be small.

Welcome to Bikini Babes Swim Week.